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Reveal Your Brand’s Magic and Stand Out from Your Competition
- Annette Mashi
- Apr 22
- 3 min read
Updated: May 3
Four interior designers walk into a room…
Sounds like the beginning of a joke. Except at a business conference, that was the situation. You might think these ladies were concerned about their competition.
However, no single interior designer can design all the homes in Israel. There's plenty of work for everyone. Plus, each designer has her own style, her unique magic. If you want to renovate your home, you need to decide which one resonates with you and speaks your language.
That's where their words become essential to distinguish the women from each other.
Marlene talks about designing your "soul space." A room where "your heart sings."
Sandy wants her clients to feel "comfortable" and "elegant" in the homes she designs.
Zemira helps her clients renovate "one room at a time," so the redesign isn't overwhelming and can be done at their own pace.
Daniella shows how she can turn a simple room into a space that "stands out."
Though each interior designer offers similar services, their words attract clients who want to work specifically with them.
Based on these words, is there one that you would select? Which interior designer resonates with you?
How can you conjure your success?
Your words describe you, your style, and your business. They reinforce your beliefs and values, impacting the impression you make. The text you share calls your readers to you and repels those who don’t relate to what you have to say.
Through your words, future clients get to know who you are. If they like what you stand for and feel a connection, you build trust. Trust that leads to sales. Words can transform casual readers into loyal followers. And when you communicate enthusiasm, confidence, and credibility, you draw people to you and your offerings.
As you write your newsletters, create social media posts, or craft offerings for your service, choose words to reflect your personality and style. Tailor your vocabulary to resonate with your ideal audience and be consistent across all platforms to build recognition and reliability.
Your words represent who you are as a "brand." They are the foundation of your personal story, which sets you apart from others in your field. Use your words to establish yourself as a thought leader, enhancing confidence in your capabilities.
What words are you using to stand out? What can you write that will differentiate you from your competition? Selecting powerful, descriptive words that paint an image in your clients’ minds as you clearly show your impact on their lives.
Your words represent who you are as a "brand."
Revealing my magical secrets
When working with clients, I listen carefully to their exact words and integrate them into my content writing. I ensure that what I write sounds like them. I ask for specific examples of how they have helped their clients. I’m writing about how the client was before and how the client is after. And I’m including the feelings and emotions of the transformation.
That's how I can write for multiple interior designers. Each has a language and style that is authentic and unique to their brand and who they are as a designer.
I'm taking their words, incorporating my creativity of "creating magic with words," highlighting their superpowers, and showing how they stand out from their competitors. By adding stories, future clients can see themselves in the content, connect, and desire the same success.
Enchanting with the sorcerer's spell
Whether you want to design your "soul space," create "comfortable elegance," or ensure your clients can renovate room by room, consider the words you select to describe what makes you unique and different.
Your words will resonate with your future clients. They draw in precisely the clients who will value your specific approach. The phrases you consistently use can be a signature as recognizable as your logo.
The phrases you consistently use can be a signature as recognizable as your logo.
You also want to entice an emotional response. Your words don't just describe your services. They create a desire for the transformation only you can provide.
Four interior designers walked into a room and created spaces that make Israel beautiful, one home at a time.
Time for you to ensure the right clients find their way to you for their needs. What spell are you casting with your words?
Meet the expert:
Annette Mashi is a magical copywriter and content strategist who helps creative female business coaches, consultants, and designers by writing enchanting content to increase their visibility.she captures your authentic voice, so her writing resonates with your readers as if it were conjured by your own hands.
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