The #1 Content Writing Secret to MakeYour Audience Love You
- ANNETTE MASHI
- 7 hours ago
- 4 min read
I had been waiting 17 years. Being an architecture grad, I had dreamed of visiting Fallingwater, the home designed by Frank Lloyd Wright and built over a waterfall.
As we drove through the Pennsylvania woods, I was beyond excited. My husband, Tzion, on the other hand, was busy checking out the cars behind us in the rearview mirror.
When we got to the ticket gate, they were sold out. I was devastated. We had driven four and a half hours, and now I couldn't enter the iconic home I had imagined for nearly two decades.
Luckily, the man in the car behind us came up and said he had two spare tickets and asked if we wanted them.
"YES," I screamed. I could have hugged him. Leaving our daughters with my father-in-law, I could hardly wait until we parked to jump out of the car and run down the path toward the home I'd waited so long to see.
The Twist
Tzion, however, was stuck in the parking lot. He was staring at the ten Corvettes that had pulled up next to us. Here I was, ready to enter what felt like sacred ground, and he was mesmerized by a row of cars.
Soon, he was casually chatting with the Corvette owners, asking them for details about the models, the engines, and the custom upgrades they'd made.
I finally dragged him away to experience the brilliance of Frank Lloyd Wright's architecture. I marveled at the stone fireplace, stood on the cantilevered patio over the waterfall, and enjoyed the breeze through the windows, naturally cooling the home without modern air conditioning.
Why wasn't Tzion fascinated by the architecture? Why were the Corvettes the highlight of his day, while the house was the highlight of mine?
Your #1 Content Writing Secret
Thinking about it now, I realize what captivates one person completely bores someone else. It’s the one content writing secret that makes your audience love you: talk about what they care about, not what you’re obsessed with.
When your content speaks to what interests your audience, it stops sounding like marketing and starts feeling like understanding.
To make your message resonate so your potential clients get excited to work with you:
Speak to what your clients value, not what impresses your peers
Focus on their experience, not your expertise
Address their real concerns like time, results, peace of mind, not the beauty of your process
(Click here for how to incorporate this into your ‘About’ page.)
How Your Words Help Clients Choose You
Here's a real example: Four interior designers attended a business conference. Same industry. Similar services.
Yet each one attracted a completely different set of clients because of the words they chose, words that spoke directly to their clients' deepest needs.
Marlene talks about designing your "soul space," a room where "your heart sings." Sandy wants her clients to feel both "comfortable" and "elegant" in the homes she designs. Zemira helps clients renovate "one room at a time," so the redesign isn't overwhelming and can happen at their own pace. Daniella shows how she transforms simple rooms into spaces that "stand out."
Though they all offer interior design services, their words act as magnets, drawing in clients who resonate with their style, values, and approach. The person craving soul-deep connection will choose Marlene. The one who wants sophistication without sacrificing coziness will call Sandy. And the overwhelmed homeowner who needs to go slowly? Zemira is their designer.
Each designer spoke to what mattered most to her ideal client, not just what she loved about design.
Your words work the same way. When you write about your clients' fears, dreams, and daily struggles, you create content that reflects their world, not just yours. Future clients feel a connection that builds trust. That trust leads to sales.
Ready to Add Magic to Your Content?
As you write your next post, email, or blog, ask yourself: What language reflects my unique style while addressing what my clients truly value?
Your message invites the right people to step closer, but only when it speaks to their desires, not just your expertise.
Your clients aren't hiring Frank Lloyd Wright's ghost. They're hiring you as the expert who listens, understands, and makes them feel seen.
If you want to attract your dream clients with content that connects, let's talk. Book a FREE 30-minute discovery call, and let's bring magic to your message.
Meet the expert:
Annette Mashi is a magical copywriter and content strategist who assists female business coaches, consultants, and design professionals by writing enchanting content to increase their visibility and attract clients they really want to work with. Escaping from an international corporate high-tech company, she's been casting spells for individuals and companies looking to stand out and tell their unique stories. With her mystical process, she captures your authentic voice, so her writing resonates with your readers as if it were conjured by your own hands.
Dive deeper into her wealth of knowledge:
Follow:
